Neil Cybart is an analyst with Above Avalon. He said it took five-and-a-half years for the Apple Watch installed base to surpass 100 million people. Cybart also estimated that 30 million people started wearing the watch in 2020. This nearly exceeded the number of new Apple Watch wearers in 2015, 2016, and 2017 combined.
Cybart also estimated that at 100 million users, the Apple Watch is Apple’s fourth-largest product installed base. This is behind the iPhone, iPad, and Mac. He said at the current sales trajectory, the watch will have surpassed the Mac installed base in 2022.
Taking into account a driving factor to the growth of the watch, Cybart also says people want to be seen wearing it. The device has wide appeal across gender age, occupation, and social status.
‘’The Apple Watch brand has evolved to become cool yet approachable. Everything from a great line of sight for displaying snippets of text and data, to an opportunity to successfully monitor activity and vital signs makes the wrist a valuable space for bringing utility to the body,’’ Cybart said.
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