Most small scale entrepreneurs find it very difficult to handle pressure, but there are very few measures that one must take in order to handle business pressure.
My business is very unique. It’s one of its kind and there is no any other business like mine. My business is divided into 3 main branches that complement each other.
The 3 branches we have depend on each other and have varsity operations across the country. They involve hundreds of employees. Our construction services spread across the whole country.
In a month we serve over 10, 000 clients across our entire operation. We have more than 20 activities in a day across our operation.
I myself as the Director, I receives more than 200 calls in a day. Speaking an average 5 hours on the phone every day. My stuff also in the same range. I travel an average of 15,000km per month.
In my company no one will be ever found idol. In brick production, construction or hardware shops. We have set a culture where we try to administer to our clients in a very effective manner. But the pressure is always there.
I indicated the above structure to show you that there is a serious pressure every day on every employee in my company.
Now I have learned that in other small scale businesses, especially the owners of those companies, they fail to handle pressure. They will end up being rude to clients or avoiding phone calls from the clients because they fail to handle pressure.
Some years ago, I placed an order to a certain company that supplies us with paint. We needed 200 x 20L of paint. For this company, that was their first big order ever in their business. The owner of the company promised to deliver within 3 days, but failed. He moved the delivery 2 days more and still he failed.
The reason was that he didn’t have stock, and he was hoping that he could manufacture our order in a short period of time. When he realized that it was not possible to beat the date, he started not to pick our calls. We had not paid him but because he failed to deliver, he decided to avoid us.
One day I visited his workshop, when he saw me he tried to hide. I sat down with him and gave him an advise.
After receiving our order, he was supposed to be true with us that he didn’t have stock. He was supposed to give a reasonable time frame that was enough for him to work on order.
Unfortunately he lied to us hoping that he would manage. At the end he lost business opportunity and he lost my trust. In other words he lost a customer.
In most cases as small scale businesses, we don’t work with reality and we don’t plan well. Business is not magic. When you get a job, be true to yourself first and be true to your customers on delivery period.
If well explained, a customer may choose to be patient with you and wait or move to another company but leave a room for future business. But if you lied that you will deliver in a short time and failed, the customer will be very angry with you and might never return to your business ever again.
It’s called building a reputation. A good reputation is built on honesty and good service delivery.
Managing a business and handle pressure is very difficult. Fellow entrepreneurs will agree with me on this one. Let’s try to work with honesty, it will help us to manage and handle pressure.
By B. Marambire
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