Nile Breweries Limited (NBL) Uganda’s leading beer manufacturer has launched a Global Smart Drinking Week (GSWD). Here, NBL will partner with famous delivery provider Jumia for consumers who order beer online to also receive food and water, to drive smart drinking.
The GSDW 2021 will run from September 13-17 which aligns with the first week of the United Nations General Assembly.
David Valencia, the Country Director of NBL shared that they aim to lead the industry in contributing to the reduction of harmful use of alcohol.
‘’NBL and parent company AB InBev have long taken their responsibility to help reduce and prevent the harmful use of alcohol around the world seriously and we put it at the center of everything we do,’’ he said.
The AB InBev group, in 2015, established its Global Smart Drinking Goals. They did this to contribute to the WHO target of reducing the harmful use of alcohol by at least 10% in every country by 2025.
Also, to support the United Nation’s Development Goal of strengthening the prevention of harmful use of alcohol globally.
NBL spends at least shs200m annually on Smart Drinking initiatives. Therefore, to drive the message of smart drinking behaviors such as hydrating and eating before taking alcohol, NBL has partnered with Jumia.
The two joined efforts in a promotion to encourage its consumers to take up responsible behavior.
Lucky winners will get free water and a food coupon on their NBL brand beer purchases.
This will be on Wednesday, Thursday, and Friday this week as the company crowns off the GSDW.
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