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Nile Breweries Revives Responsible Drinking Campaign On International Beer Day

Nile Breweries Revives Responsible Drinking Campaign On International Beer Day

The beer company, Nile Breweries Limited has joined a partnership with Corporate League members. Together, the two bodies will promote responsible consumption of alcohol by members of the public.

This happened as the country hoped on the same wagon as the rest of the world to commemorate the global beer responsible day and international beer day.

The Legal and Corporate Affairs Director for Nile Breweries Limited, Onapito Ekomoloit, said the uncontrolled consumption of alcohol is bad for consumers, communities and families.

However, he also said it is bad for their business. Therefore aims to lead the industry in contributing to the reduction of the harmful use of alcohol.

“As Uganda’s market leader, we want every experience with beer to be a positive one. A big part of that is in helping people make smart choices while enjoying our products. We do this through a set of programs and initiatives,” Onapito said.

He talked about bars involving in sensitizing and demonstrating to customers the art of smart drinking.

NBL officials said the activation at Levels Lounge and Restaurant in Kampala will be a climax of a whole week of responsible drinking awareness campaigns.

This will be both in traditional and social media which will supplement the company’s other behavioral change campaigns. The aim is reducing harmful consumption of alcohol.

The Sustainability Manager for NBL Claire Asiimwe gave a reason for calling the company’s responsible consumption campaigns ‘smart drinking’.

She said it’s because they reach further to change mindsets and establish responsible drinking as a culture to be adopted by beer consumers.

“Our ambition is for consumers to become more educated, have more choices. And also shift their social norms and behaviors so that their every experience with beer is positive,” Asiimwe said.

She said this will only happen if all stakeholders collaborate in particular, retailers, bars, government and non-government actors.

She noted that smart drinking tips include eating a meal or snack before drinking or while drinking. It also involves having a glass of water between drinks, avoiding drinking and driving, securing safe means of transport before drinking and not taking unsafe alcohol among others.

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