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Nyege Nyege Festival; Jinja MPs Assure Revellers Not To Worry

NYEGE NYEGE: The Festival Promoting Art And Cultural Touristy

Nyege Nyege is the most significant four days international music festival in East Africa given its unique curation that guarantees party atmosphere.

However since it’s inception in 2015 the festival has attracted over thousands of both local and foreign tourists who throng Jinja to celebrate music, dance and art.

According to Derek Debru the Nyege Nyege co founder, the festival was designed to stand for peace, love and abundant joy for underground music, tourism in another beat that has been promoted in the mix.

Debru further says world over cultural tourism and music are the fastest growing segment in tourism business since it’s a people centered trade that sells experience.

However according to arts analysts they do project the festival presented by Uganda Waragi that will revive international festivals such as Tomorrow-land in Belgium, Glastonbury in England among others.

The festival is focused on fueling cultural tourism

“Nyege Nyege is further focused on promoting the arts and cultural tourism and we are happy that the ministry of tourism has been supportive” Debru adds.

Also the festival works hand in hand with the ministry of internal affairs to guarantee a quality experience for all foreign visitors as well as the local Ugandans.

Formerly the event was held at Nile discovery beach in Njeru but later found a new home at Itanda falls and has so far attracted over 15000 both local and foreign travelers since it opened on Thursday.

However data obtained from the organizers indicate the last edition held before the pandemic since 2019 attracted at least 13000 people with approximately 4000 foreign tourists making Uganda the premier music travel destination on the continent.

Debru further adds that the event has indeed promoted not only local but also international tourism and selling Uganda abroad and encouraged all foreign and local revelers to have the best of time and discover Uganda the pearl of Africa and that’s what tourism entails.

According to Emmy Hasakimana the Uganda breweries limited marketing and innovation director says the event is timely especially as our tourism and hospitality sector one of the biggest contributors to GDP recover from the effects of the pandemic that saw many business fall on tough times and we are proud sponsors of the festival like Nyege Nyege since it’s not only just a music festival but has evolved into a destination event attracting tourists from all over the world.

Many residents get employed

Hasakimana further adds that the festival has grown beyond show casting creative arts talent to demonstrate but beauty of Uganda as a society, the diverse array of people, culture, music, food, fashion, unity and sharing great experience.

Zalwango Christine a tour operator based in Jinja claims that many festival attendees love to spend more time in Uganda visiting national parks among other activities.

Locals in Jinja and its environs are employed either directly or indirectly as parking attendants, accredited guides, offer transport services, supply both raw and cooked food in the process earning much needed revenue.

Jonas Mukisa a resident of Njeru has embraced a home stay a form of hospitality and lodging where by visitors share a residence with local of the area to which they are traveling.

During the duration of the festival he surrenders his house to visitors who pay USD 300( shs 1.1m) to USD 500 (1.9m) from the four days event.

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