The sector said that out of the 17 commitments made, they have significantly achieved 15 of them. They have only achieved two of these partially.
Some of these achievements include increasing funding for promotion and marketing. The intention of this is to help enhance presence in existing tourism source markets of Europe, USA. And intensifying in new ones such as China.
The budget for the Uganda Tourism Board increased from Shs 10bn in 2015/16 to Shs 26bn.
Another achievement registered from the manifesto is branding Uganda and its products as well as improving its image abroad.
The Pearl of Africa destination brand has developed and they will soon unveil it. This will enhance the destination Uganda’s visibility in domestic, regional, and international markets.
In addition to those, the Uganda Hotel and Tourism Training Institute in Jinja has been upgraded to international standards. The government of Uganda reviewed and improved the national tourism and hospitality curriculum to improve the quality of training.
Furthermore, they have enhanced wildlife conservation and the preservation of cultural heritage. This is because they are very vital in attracting tourists into the country.
However, they are not the only things about the Pearl of Africa that attract tourists, the nature is a very big contributing factor to that.
However, like any other, they are bound to face challenges in their operations, some of which include; encroachment on conservation areas and cultural heritage sites; invasive species colonizing wildlife habitats due to climate change; human-wildlife conflicts due to recovery of wildlife populations, and increase of human population. Among other challenges.
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