Players in the creative sectors of artists, poets, writers, filmmakers, photographers and fashion designers among others recently had a workshop.
One of the speakers, Aidah Agwang, a communications consultant said Ugandans have ignored their phones as an income source.
“Social media is no longer something to be ignored but one to get serious about. It should not be only bout gossip but Ugandans can make use of it to make some good money for themselves. The mobile phone penetration in Uganda as is in the rest of Africa is very high but people are not using it for making money. There are influencers who are paid for using their social media accounts,” Agwang said.
She further said there are a few Ugandans who are using their smartphones to make money.
Agwang also said the largest percentage of smartphone owners use their phones and social media for useless issues like gossiping and spreading rumors.
She gave an example of the Masaka kids who have over three million subscribers and have earned over shs5 billion from YouTube.
The workshop is apparently part of a project named ‘Collaboration 360’. The project seeks to create collaborations among creatives for marketing.
Agwang said that there are still challenges emerging from the rising cost of internet access and online freedom restrictions.
“The high cost of internet in the country is a big challenge but also the regulation of social media frustrates those who would have used it to make money. Other countries have an advantage over us because they have free access, especially for social media,” she said.
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