Celebrities Storm Acacia Mall Following Hummel Opening Its First Shop In Uganda

Posted by: Kyeyune Andrew Jonathan in Life style October 3, 2022

On the first day of October 2022, a good number of Ugandan entertainers made their way to Acacia Mall. They went to witness the grand opening of Hummel, an International sports apparel brand.

Some of the notables there were Salvador, Madrat and Chiko, Kent and Flosso and socialite Judith Heard among others. They had a chance to shop different items from the wide range of clothing and shoes, which were on display.

Due to it being the grand opening, it gave amazing discounts on items which made the shoppers very excited.

Hummel, the International Sport & Leisure A/S brand, is brought to Uganda by WAMA International Group. The group has over 30 stores in different regions with a huge expansion plan in East Africa.

It is present in Rwanda and now in Uganda with another shop at Arena Mall to be unveiled soon.

The shop’s country director said Hummel’s brand story is built behind character, which also saturates the way all Hummel’s products are made. He also explains That the same goes for every team and individual player sponsored by the brand.

“Today, Hummel sponsors clubs and players within handball and football fraternities including some of the greatest football clubs in the world. In Uganda, the store plans to work with several local sports clubs. Hummel has grown through the years, influencing sports fashion trends through producing unique quality apparel that has evolved into the unique Sport Fashion collection with a unique urban look and sporty cut as showcased at the shop’s launch,” he said.

The shop officially launched with the Libyan Ambassador, H.E Ibrahim Sultan as Chief Guest.

Furthermore, the launch included a guided shopping experience, 360 Photo Booth, live deejay mixes and raffle draws that had winners walk away with shopping vouchers.

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