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Isaac Rucci; Musicians Should Learn To Exploit Their Brands

Isaac Rucci Tells Artistes What They Should Focus On For Music Industry To Grow

Radio and television personality Isaac Rucci has told artistes what they need to focus on for the music industry to grow. He said the artistes need to sit down and point out the most important things in the industry and then focus on them. This will then help to build an infrastructure.

Musicians and all stakeholders in that field have been trying so much to make sure they earn from their content.

In Uganda, the main way artists earn money is by stage performing or even organizing their own concerts. Most of them don’t earn so much from online platforms.

They have formed different associations so that the government can hear their cries and amend the copyright laws.

Unfortunately, that hasn’t happened although Kenzo the president of UNMF met President Museveni. However, there is hope that maybe the copyright law will be passed soon.

According to Isaac Rucci, artists and stakeholders in the music industry need to stay focused. He said this will help them have one voice and they will be heard easily.

He said the music industry needs a system and infrastructure because it is among the sectors that contribute a high percentage in taxes.

“What I want to tell the people in the music industry is. Let’s focus on the most important things to build the infrastructure. It’s a crucial aspect for the industry,” he said.

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