Rucci said these artists can use their popularity to branch into other professions such as MC-ing. This would in turn help them to earn extra finances.
“Musicians should exploit their brand.There popularity can help them get into other professions such as MC-ing. With such opportunities, they can increase their finances,” Rucci said.
This is something that musicians have for long been advised about especially polishing their brands. With the way conditions have been for the past two years, a lot of musicians were even in dire need than the common man.
Most of these were languishing in agony and turned to begging the government, much to the dismay of the population.
In regards to the music industry, Rucci acknowledged that the COVID-19 pandemic had disrupted the industry. They therefore had to progress to the new changes or risk being left behind.
“COVID-19 disrupted the music industry. New innovations came up to aid the industry and some people did not take them seriously. If we do not embrace things like E-concerts, we will be left behind,” Rucci added.
He also expounded on the importance of having record labels in the industry. According to the UMA board member, music labels are important in a musician’s life because they give an artiste time to be creative.
This is because the label deals with the other aspects of the career lifting the burden.
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