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President Museveni has reversed his directive that hindered all government advertisements airing on non government broadcasters. The president met with private broadcasters under their umbrella body, the National Association of Broadcasters (NAB) yesterday.
During the meeting at State House Entebbe, he asked them to always be patriotic and avoid promoting politics of identity.
Furthermore, he told the NAB team that back in the day, he fought sectarianism and politics of identity. He revealed that he based his fight on three objectives, Prosperity for Africa, Strategic Security and Brotherhood.
He tasked media houses with reading the history of Uganda and compare the past with the present. Museveni vowed to stop such politics from returning to the country.
Hon. Dr. Chris Baryomunsi said private broadcasters were affected by the directive from the president. He said they were failing to pay staff salaries and taxes.
In a letter dated 6th March, 2023, the president directed that all government advertising business be channeled to Uganda Broadcasting Corporation (UBC) and New Vision.
Mr Museveni accepted the appeal and asked Hon Baryomunsi to meet with the NAB team next week to harmonize the process.
The president said he did not intend to harm the private sector when he gave the directive. He apparently had intentions of revitalizing UBC.
Led by Mr Kin Kariisa, the NAB team agreed that UBC needs special consideration. A number of notables also attended the meeting, including the Prime Minister, Rt. Hon. Robinah Nabbanja.
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