Advertisers and marketers were urged to adapt to the latest technological advancements and innovations if they want to stay relevant and connect with consumers.
While Speaking at the Silverback Symposium an annual conference on Friday at Serena Hotel Mrs Rebbecca Mukite the head of public and International relations emphasized the need to have the right security measures so as to safeguard organisations even as they embrace technology.
She further stressed that brands need to embrace these emerging technologies rather than fear them.
“Technology is evolving at an incredible rate and is fundamentally changing how consumers engage with brands and make purchasing decisions,” said John Doe, CEO of a leading digital advertising agency.
Data analytics and artificial intelligence were highlighted as particularly important tools to help advertisers and marketers better understand customer behavior and preferences.
With vast amounts of consumer data now available, AI can provide valuable insights that can improve targeting and personalization. ”
AI allows us to analyze customer data at a scale that was unimaginable just a few years ago,” noted Sue Smith, Chief Marketing Officer of a major retailer.
Meanwhile the chairman Uganda Advertising Association Frank Muthusi urged participants to embrace the disrupting technology to improve on their service delivery.
However, speakers cautioned that many marketers have yet to truly grasp the opportunities that these platforms provide. “The most innovative early adopters of AR and VR will gain a serious competitive edge, but many companies are still hesitating,” said one panelist.
All speakers agreed that technology will only continue to radically alter marketing and advertising landscapes in the coming years. Those who want to survive and thrive need to shed outdated approaches and fully embrace new tech tools and solutions.
Continuous learning, experimentation and adapting to change were urged as critical for future success.
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