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Sheilah Gashumba Advises Artistes To Pay For Public Relations Personnel

City socialite and party animal, Sheilah Gashumba, has advised musicians to start paying for public relations personnel.

She says, unlike their childhood dreams, this is a business that needs professionalism if an artist wants to gain something out of it.

“Dear artistes in Uganda, paying for PR is important. Ask the artists that are being booked in Uganda. Music is a business, not a playground for dreams you had when you were young !! Read this thrice!! There is the MUSIC INDUSTRY and the MUSIC BUSINESS!! Learn the difference.”

This is not the first time Sheilah is telling artistes to get PR personnel. According to her, it’s paramount in promoting their business. Some people have agreed with this saying Ugandan artists instead resort to stunts in place of PR.

“Indeed Music business is different from being a good singer. In Uganda, we invest in stunts – bad ones to create temporary attention and that’s bad PR in the long run. A client would google and find a funny story about u. This would create a bad impression,” a one Kitara.

“Some sense at least from this lady this time. But yes the truth is you don’t just sing and leave your music out there, you need representation and contracts,” a one Israel Ikodet.

However, some disagreed saying music is first an industry before it can be a business. You can’t separate the two.

“Sheilah what are u trying to derive in music .. The industry produces the goods and they are turned into business for people to love and purchase it ..really I don’t know what yo trying to mean,” a one King Italy said.

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