Mukamanayamba drink to be sued by Uganda Police

Uganda Police Releases Statement About Controversial JESA JUS Ad

Posted by: Eninu William in Uganda news March 12, 2024

The Uganda Police has released a statement addressing the controversial advertisement of Jesa Jus, a flavoured drink from Jesa Dairy Farm. According to police spokesperson, Fred Enanga, this advert gives a wrong perception about the law and order-keeping force.

Enanga said that “The police leadership has strongly condemned the use of its traffic image as content. This is in a controversial commercial advert, of its juice, popularly known as “JESA JUS.”

Apparently, this TV Ad, ‘deceptively’ suggests that a traffic officer, during a normal traffic enforcement routine, stopped a driver for inspection. However, he is immediately compromised, with a pack of JESA JUS.

This is by the panicky driver and children. He then leaves them to proceed without inspection in his words and in his words said “You can go”, after taking the “JESA JUS.”

According to the police spokesperson, this Ad suggested that the officer is corrupt and can easily be bribed with a pack of Jesa Jus.

This therefore sends a wrong image to the public and the children who were in the car. It means that people can bribe their way out of traffic violations to these kids according to Enanga.

Read his statement below;

“The Ad made reference to the traffic police, as being corrupt and easily bribed by “JESA JUS”. The driver is seen, allegedly bribing a traffic officer with a packet of JESA JUS in front of children and lets them off the hook. It therefore, draws a link between the traffic officer, the driver and children. The driver and children are depicted as traffic violators”.

However, social media users quickly took to this statement. They said that there is nothing new about this.

This is because traffic officers along different roads are allegedly corrupt. Many people attested to have bribed many of the Force’s officers with the pettiest of items.

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