Frankly speaking, is it fear of whether fans will love the album, whether it will make profits, and the sort or something else? If the entertainment industry has to grow, this has to change.
Obviously working on an album is very tiresome and it could drain you to the dot. Clearly, the whole process is very expensive. First of all the content needs to go through several hands to come out as clear as the day.
You may have to pay songwriters, producers, directors, editors and so many. It’s just a lot. This doesn’t mean that it is impossible, it is possible because it has been done by some.
Of course, you may not have all the songs on the album embraced by the public but at least most will be. Some artists have tried this and have gained, Sheeba Karungi, Juliana Kanyomozi, Iryn Namubiru, among others.
Albums give you time to refresh and deliver the very best. You won’t always be under the pressure of releasing a hit song because your album will be making rounds on media with several songs out there.
The truth of the matter is, yes the audience doesn’t really know how to embrace albums. They also prefer singles but this can be changed if all artists decide to take on this challenge. The audience can always adjust to this.
Albums will improve the quality of our music industry and kick out mediocrity because it will have no space for one-hit wonders.
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