Benefits Of Having A Landing Page & How To Make One That Converts?

Posted by: lukwago J in Tech March 4, 2021

First impressions do last. Hence having a well-made landing page has its degree of importance if you want to convert traffic efficiently. A glance at your landing page determines if the visitor will proceed to click more or move away.

Landing pages are there to convert visitors into paying customers. It’s one of the most commonly used digital marketing strategies according to most SEO agencies. If you’re not familiar with landing pages and you plan to incorporate it into your business, then you came to the right post.

Below, you will learn some noteworthy benefits you can have with a nicely done landing page, plus get some tips on how to improve your landing page.

What is a Landing Page?

A landing page is where site visitors initially get directed after clicking on an online advertisement or a Call-To-Action link. It’s where your website’s traffic is measured. It’s focused on converting traffic into paying customers through a sales funnel.

What is the Difference Between A Landing Page from A Home page?

A landing page is completely different from a home page. But there are many instances that websites direct their site visitors to their home page, which also serves as their landing page. However, you will notice a stark difference between them. A landing page is solely for promotional purposes wherein it provides information about what your brand offers and invites people to buy or subscribe. A home page meanwhile is your website’s main page where your brand’s information is detailed.

What are the Benefits of Having a Landing Page?

1. Improved SEO Ranking

Landing pages are powered by Search Engine Optimization by utilizing specific and relevant keywords. A well-made landing page can improve your site’s SEO rankings. The higher your website is ranked on SEO; the more your brand becomes visible on search engine results.

2. It Helps Improve Sales

Depending on how you made your landing page, it helps your sales process become more effective. It also acts as a passage that directs site visitors down your sales funnel and converts them into paying customers.

3. Your Online Presence Improves

A well-made landing page can widen your online visibility to help you reach your target audience easier. The more people that click on your landing page, the more your target audience will get informed about your brand.

What Makes an Excellent Landing Page?

If you want an effective landing page, here are some key elements it must have:

Eye-Catchy Graphics

One of the first things a site visitor notices on a landing page is its design. Besides having a simple and user-friendly design for your landing page, make sure you designed it with eye-catchy graphics. You can do this by giving your landing page a nice design that resonates with your brand’s quality and values. If you ask any SEO agencies out there, they never overlook a landing page’s aesthetics, and they make sure it is as appealing as possible.

It Has A Sense of Urgency

Your landing page’s message should urge the customer to click and learn more about what you offer. For example, you must urge your customers that your product or service is only available as a limited time offer. Consumers have this kind of mentality of having a fear of missing out on something they see online. It urges them to learn more and how to avail of it.

Make Your CTA Catchy & Easy-To-Read

CTA’s dictate a site visitor’s next move. With that in mind, you need to create CTAs that are easy to read and very convincing to click on It would be best if you position them strategically so that your site visitors can easily read them without distracting them.

Now that you’re done reading this post, you’re probably more than ready to make an eye-catchy landing page. Just remember the tips we’ve listed above, and you’ll be sailing the entire time smoothly.

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