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Julio, a key figure in the renowned music group B2C, which is also affectionately known as the Kampala Boys, has recently disclosed a significant conflict within the group.
This dispute arose over a pivotal decision involving the allocation of UGX 20 million towards the creation of a single music video.
Reflecting on the numerous obstacles that artists encounter in the dynamic music industry, Julio candidly acknowledged the inherent challenges associated with investing substantial sums of money without any assured returns.
The frustration stemming from this uncertainty is a common plight shared by many artists in the industry.
The costly choreography of creativity
Julio shed light on the intricate process of music video production, emphasizing the substantial financial commitments involved. From extravagant costumes for video vixens to multiple outfit changes for the singers, the expenses quickly accumulate.
Furthermore, engaging a skilled videographer is essential to ensure that the video’s quality rivals that of international stars such as Diamond Platnumz.
Responding to inquiries regarding the disparity between investment and returns in the music industry, Julio provided valuable insights.
He highlighted the group’s realization that allocating 20 million shillings to a single video project offers no guarantee of audience approval.
This financial dilemma is further exacerbated by the necessity to undertake multiple projects annually to strive for the level of success achieved by prominent international artistes.
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