Over 20 years ago taking an example in Uganda, we only had one media platform in the 90s and that was non other than Uganda Television (UTV), which was owned by the state and currently renamed as Uganda Broad-Casting Co-operation.
However, during that time, if anyone wanted to say something or to make an announcement, he or she had to first get permission from UTV. At that time, there was no competition at all and for any one who wanted to advertise through UTV, had to pay a lot of money and it was difficult to reach big audience like it is today.
Later, a new transformation arisen up which later gave room for other media stations like Bukedde TV, WBS TV and many others to put more pressure on UBC. More radio stations came into existence and indeed competition was stiff and everyone thought there will be no media means.
Besides all that, Social media has worked so hard to wipe out many other media platforms because almost everyone owns a smart phone and can access Facebook, Instagram, Twitter, Snapchat, Online websites, imo, Skype and more. This creates a belief that almost everyone is a boss and can speak or write anything without anyone’s permission.
Indeed social media is the number one leading platform today.
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