Home » News » sports » LIQUI MOLY Becomes Main Sponsor Of The Four Hills Tournament
liqui moly

LIQUI MOLY Becomes Main Sponsor Of The Four Hills Tournament

The Four Hills Tournament in Germany and Austria is one of the most important ski jumping competitions. The German oil and additive specialist LIQUI MOLY is involved again for the first time since 2009/2010.

“As the official main sponsor we are securing ourselves a strong media presence,” says Peter Baumann Marketing Director at LIQUI MOLY.

The LIQUI MOLY logo will not only be clearly visible on the hoardings, but also in the warm-up area, at the start and on the wall of the media area. Furthermore, the brand will also be appearing in the run-up to the event as part of the communication from the organizer.

“This gives us a great brand visibility – not only in Germany, but all over the world,” says Salvatore Coniglio, Export Director at LIQUI MOLY. The oil company will be the main sponsor of the highly traditional Four Hills Tournament this season and next and is therefore investing several million euros.

The Four Hills Tournament is not the only major event with the oil company. The brand is also visible at the Nordic World Ski Championships in Austria and at the Ice Hockey World Championships in Slovakia.

LIQUI MOLY is also represented at many other competitions. When choosing the competitions, the company made sure that the overall package works worldwide. That’s why sports such as short track are also included, which is not so popular in Germany, but has many fans in Asia.

For an oil manufacturer, motorsports is the natural area of sponsorship. But LIQUI MOLY has also been active in winter sports for several years. This keeps the brand visible even after the motorsports season is over.

“This is an excellent addition to our large motorsports commitment such as MotoGP,” says LIQUI MOLY CEO Günter Hiermaier. The LIQUI MOLY business partners benefit twice here:

From the increased demand by the year-round, international brand presence as well as from invitations to the winter sports events. Günter Hiermaier: “Winter sports have developed into an important factor in our marketing.”

Check also;

This is not a Paywall, but Newslex Point's journalism consumes a lot of time, hard-work and money. That's why we're kindly requesting our readers to support us in anyway they can, for as little as $1 or more, you can support us .

Please use the button below to contribute to Newslex Point, Inc. using a credit card or via PayPal.

Donate Button with Credit Cards

Comments

comments

Loading...

About lukwago J

Posted by LUKWAGO. J: He's a writer, editor, blogger, affiliate and a web developer, he loves thinking creatively and finding new ways to implement different programming ideas.
Loading...
x

Check Also

Salah promises to play the WC

I Will Play The World Cup Tournament In Russia-Mohammad Salah Confirms

The Egyptian professional Mohammad Salah who has had a great season at Liverpool FC obtained ...