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Sting Invests Shs285m In Uganda Boxing Champions League

Sting Invests Shs285m In Uganda Boxing Champions League

Sting Energy Drink recently unveiled a sponsorship to the Uganda Boxing Champions League by investing shs285m in the sport.

Captain Mike Mukula called it “a monumental occasion” during his speech at the ceremony which took place at the Copper Chimney Restaurant, Lugogo yesterday.

“Never in the history of this country have we had corporate support from the private sector which is this big coming to boxing. This is indeed monumental. I would like to say that this is the direction the private sector should take,” said Mukula, the Uganda Boxing Federation (UBF) patron.

The platinum sponsorship deal won’t include naming rights. However, it will cover sponsorship fees, in the region of Shs100m, product, venue branding and fight night activations.

The novel project of the Uganda Boxing Champions League started December 4, 2021. This went on despite the resistance from mostly elite boxers who were required to sign four-year contracts.

Some even boycotted but the league continued with events twice every month, as planned, at the MTN Arena-Lugogo, and occasionally at Club Obligato in Wandegeya.

Regardless though, six of the participants are set to represent the country at the Commonwealth Games in Birmingham, UK.

This kind of consistency and aggressive marketing partly drew Pepsico, the makers of Sting, into striking the historic deal.

“We are very excited to work with UBF and Top Boy Promotions,” said Grace Namutebi, the Sting brand manager. She added that the main objective of this partnership is to promote Ugandan boxing and urged other sponsors to come on board.

This is the first partnership between Sting and boxing in Uganda. However, it is not the first time the company is associating with the sport.

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About Kyeyune Andrew Jonathan


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