K-Roma To Unveil New Wine In The Market

Posted by: lukwago J in Business March 16, 2019

K-Roma limited the makers of Bella wine is set to unveil new brands in the market. Owned by business enthusiasts Prudence Ukkonika, says she is excited about the news products and hopes to make money out of it.

“It’s a blessing because Ugandans have embraced our wine brand and as celebrate world consumers rights day we are happy to unveil our new brand in the market that our consumers will enjoy this day (Friday) in our free wine testing event at Wandegeya,”Ukkonika said.

Bella wine currently is the leading top wine brand in the market and has won several awards as consumer best wine across Uganda.

Ukkonika started the wine firm in 2000 as a small business selling affordable traditional wine. She was inspired by her departed son Godwin Ukkonika who left her with the vision for the potential of business after helping his uncle to produce this drink in Kabale and sell it in Kampala.

When Kamugisha passed on in 2001, Ukkonika approached the national organic movement of Uganda that advised her on how to run the business. With one of her sons, she enrolled for a Bachelor’s degree in Business Administration at Makerere University Business School where she majored in management while the son majored in accounting.

With that expertise, the family business where she is the manager and marketer while the son is the accountant was born.

“We started this business from the sitting room, moved to a garage and we ended up renting a floor in Wandegeya before we set up our factory in Kira,” Ukkonika narrates.

Currently Bella wine produces five different varieties, including altar, pineapple, Bella special, sweet red from hibiscus and passion wine.

The Bella Sweet Wine from passion fruits costs Shs15,000 while the other varieties cost Shs18,000. Ukkonika says December is the busiest month.

Last year, she sold close to 4,000 bottles while in January and February, she sold less than 2,000 bottles.

Special orders can be made and within two weeks, they can be bottled and delivered to the customers. Her average monthly income is Shs30 million with a net profit of Shs5 million.

Bella brands are being exported to Turkey, china, South Africa and across east Africa community member countries

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