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GA Insurance Launches Medical Insurance For The Elderly

GA Insurance Launches Medical Insurance For The Elderly

In a bid to address cost of medical bills during covid pandemic, GA Insurance Ltd has launched  GA Graysure, a medical insurance package for the elderly.

According to GA Insurance Chief Executive Officer Francis Kamau, the new package comes in to address the uncovered sector that has lagged behind in the insurance sector.

“At GA Insurance we concur with World Health Organisation strategy. Every person in every country should have the opportunity to live long and healthy life. We are here to talk about how to take care of our elderly through our first innovation dubbed GA Graysure a medical  insurance product for the senior citizens,” Kamau said.

The package therefore cover includes nursing care, intensive care, diagnostic, laboratory or other required medical services. Additional expenses covered comprise of doctors bills, anesthetists  bills, operating theatre fees and pharmacy.

According  to Kamau the product is suitable for persons who are retiring. And are also able to plan for their medical needs in advance.

This also comes in line with GA Insurance limited two years anniversary in Uganda market.

GA Insurance is a fully owned subsidiary of GA Insurance Limited, an insurance Group with Head Offices in Nairobi Kenya.

The GA Brand has existed in East Africa in various forms over the past 80 years. The Group is very successful and is ranked 6th in the Kenya Market. Last year the GWP of the general insurance was US$ 78 Million. Therefore, GA brand is now truly East African having set foot in Uganda. They established the Tanzania operations six years ago.

Therefore, GA Uganda is the latest addition in the general insurance business segment of the industry. The entry of the brand into the market was by way of an acquisition. They completed the deal in October 2019 and hoisted the GA flag in the country on 1st November 2019.

“GA Uganda espouses the same business and underwriting philosophy as the Group namely; customer is the center of all that we do. Our customers benefit from the core values that we live and abide by. We are obligated to operate from a high ground of integrity. Hence, we keep our promises big or small. At GA we advocate; respect and we value all our stakeholders. We are enthusiastic and enjoy everything we do including the pleasure we draw in attending to our clients,” Kamau explained.

Kamau however is concerned with the  low penetration of medical insurance despite covid pandemic.

“We believe in a collaborative approach of the market with other industry stakeholders to enhance entrenching insurance.The country is rich with natural resources. We are ready to support the players in the extractive industries. The country is blessed with a rich offering of flora and fauna making it a great destination for tourists. We have great experience in other markets of supporting the tourism and hospitality….” he said

Kamau also added, “We bring to our Uganda customers what GA is known for in other markets; unique customer experience at every touch point. Additionally, we have made strong partnerships with all service providers to ensure timely claims settlement. Transparency is a value we hold dear. We are clear about our products and services. We are accessible and our staff and managers are reachable 24/7. Each and every client whether corporate, SME or Retail deserves well thought out insurance solutions,”


GA has also grown in leaps and bounds applauding brokers whose business stands at 70%. Hon Gidudu Mafabi  thanked GA Insurance management for thought innovation product that caters for the elderly. He added that this will supplement ministry of gender package to address’s elderly needs.

Ministry of gender is also running a programme scheme they give elderly citizens money monthly to support themselves out of poverty.

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About lukwago J

Posted by LUKWAGO. J: He's a writer, editor, blogger, affiliate and a web developer, he loves thinking creatively and finding new ways to implement different programming ideas.

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