At least forty private companies will be awarded for business excellence and quality service on Thursday at Serena Hotel courtesy of Consumer Choice Awards (CCA).
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CCA is an independent firm that promotes consumption of quality and safe goods in the market and also advocates for protection of consumer rights.
Speaking to media CCA Chief Executive Officer Bari Salim said the awards aims to create awareness about consumption of quality products in the market.
“our aim is to save the public from consuming counterfeits. It’s on this basis that we hold consumers choice awards that recognizes business excellence,” Salim said.
The company launched its public voting exercise and on spot survey between July and September where the public were engaged in choosing best private companies in various categories.
The one- month voting exercise allowed the public to vote using their phones by identifying best producers of quality products in the market.
According to Uganda National Bureau of Standards, close to 54% of products in the market are counterfeits hence pausing health risk to the public.
CCA is the only firm that recognizes business excellence and conducts statistically comprehensive and objective accurate independent market research survey to determine brand reputation, business excellence, quality of service, value and professionalism and integrity.
“It is a true reflection of the marketplace as it represents the option of consumers and buyers across Uganda. This award recognizes the brand that consistently delivers a high level of service to its customers day in, day out,” Salim emphasized.
He however said each year they will recognize the best private companies for their earnest efforts in business excellence and keeping the customers best interests in mind.
“Our mission is to honor private companies and individuals who go that extra distances for their customers and also make sure they get the recognition they so richly deserve,” Bari said.
Meanwhile the firm will next year in march organize the first inaugural East Africa business expo as Uganda joins the rest of the world celebrates consumers rights day.
World Consumer Rights Day (WCRD) is an awareness day, which is observed on March 15, 2019. The WCRD was first celebrated in 1983 and became an important annual occasion for mobilizing citizen action and solidarity within the international consumer movement.
The day is an opportunity for promoting the basic rights of all consumers, demanding that those rights are respected and protected and protesting about the market abuses and social injustices which undermine them.
The day takes place on 15 March to mark the definition of consumer rights, outlined by US President John F. Kennedy. He was the first world leader to set out a vision of consumer rights and he also recognized the importance of consumers as a group. Kennedy gave the American consumer four basic rights: the right to safety, to choose, to information and to be heard. The aim of WRCD is to celebrate solidarity within the international consumer rights movement.
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